Picture him as a young man, standing on the waterfront in North Williamsburg, at a polling site, on Sept. 11, 2001, which was Election Day in New York City. He saw the planes hit the towers, an unforgettable moment of sheer disbelief followed by panic and shock and lasting horror, a scene that eerily reminded him, in the aftermath, of the cover of the Don DeLillo novel “Underworld.”
Everything changed that day. But the way it changed Ben Rhodes’s life is still unique, and perhaps not strictly believable, even as fiction. He was in the second year of the M.F.A. program at N.Y.U., writing short stories about losers in garden apartments and imagining that soon he would be published in literary magazines, acquire an agent and produce a novel by the time he turned 26. He saw the first tower go down, and after that he walked around for a while, until he ran into someone he knew, and they went back to her shared Williamsburg apartment and tried to find a television that worked, and when he came back outside, everyone was taking pictures of the towers in flames. He saw an Arab guy sobbing on the subway. “That image has always stayed with me,” he says. “Because I think he knew more than we did about what was going to happen.” Writing Frederick Barthelme knockoffs suddenly seemed like a waste of time.
“I immediately developed this idea that, you know, maybe I want to try to write about international affairs,” he explained. “In retrospect, I had no idea what that meant.” His mother’s closest friend growing up ran the Carnegie Endowment for International Peace, which then published Foreign Policy. He sent her a letter and included what would wind up being his only piece of published fiction, a short story that appeared in The Beloit Fiction Journal. It was titled “The Goldfish Smiles, You Smile Back.” The story still haunts him, he says, because “it foreshadowed my entire life.”
It’s the day of President Obama’s final State of the Union address, Jan. 12, and the news inside the White House is not good. Luckily, the reporters on the couch in the West Wing waiting room don’t know it yet. The cream of the crop are here this early p.m. for a private, off-the-record lunch with the president, who will preview his annual remarks to Congress over a meal that is reported to be among the best in the White House chef’s repertoire.
“Blitzer!” a man calls out. A small figure in a long navy cashmere overcoat turns around, in mock surprise.
office was 8.2 miles from my home. It took me 45 minutes.” The CBS News anchor Scott Pelley tells a story about how members of the press destroyed the lawn during the Monica Lewinsky scandal and were told that they would be allowed back once the grass was replanted. The National Park Service replanted the grass outside the White House, but the journalists weren’t allowed back on the lawn.
Unnoticed by the reporters, Ben Rhodes walks through the room, a half-beat behind a woman in leopard-print heels. He is holding a phone to his ear, repeating his mantra: “I’m not important. You’re important.”
The Boy Wonder of the Obama White House is now 38. He heads downstairs to his windowless basement office, which is divided into two parts. In the front office, his assistant, Rumana Ahmed, and his deputy, Ned Price, are squeezed behind desks, which face a large television screen, from which CNN blares nonstop. Large pictures of Obama adorn the walls. Here is the president adjusting Rhodes’s tie; presenting his darling baby daughter, Ella, with a flower; and smiling wide while playing with Ella on a giant rug that says “E Pluribus Unum.”
For much of the past five weeks, Rhodes has been channeling the president’s consciousness into what was imagined as an optimistic, forward-looking final State of the Union. Now, from the flat screens, a challenge to that narrative arises: Iran has seized two small boats containing 10 American sailors. Rhodes found out about the Iranian action earlier that morning but was trying to keep it out of the news until after the president’s speech. “They can’t keep a secret for two hours,” Rhodes says, with a tone of mild exasperation at the break in message discipline.
As the deputy national security adviser for strategic communications, Rhodes writes the president’s speeches, plans his trips abroad and runs communications strategy across the White House, tasks that, taken individually, give little sense of the importance of his role. He is, according to the consensus of the two dozen current and former White House insiders I talked to, the single most influential voice shaping American foreign policy aside from Potus himself. The president and Rhodes communicate “regularly, several times a day,” according to Denis McDonough, Obama’s chief of staff, who is known for captaining a tight ship. “I see it throughout the day in person,” he says, adding that he is sure that in addition to the two to three hours that Rhodes might spend with Obama daily, the two men communicate remotely throughout the day via email and phone calls. Rhodes strategized and ran the successful Iran-deal messaging campaign, helped negotiate the opening of American relations with Cuba after a hiatus of more than 50 years and has been a co-writer of all of Obama’s major foreign-policy speeches. “Every day he does 12 jobs, and he does them better than the other people who have those jobs,” Terry Szuplat, the longest-tenured member of the National Security Council speechwriting corps, told me. On the largest and smallest questions alike, the voice in which America speaks to the world is that of Ben Rhodes.
Like Obama, Rhodes is a storyteller who uses a writer’s tools to advance an agenda that is packaged as politics but is often quite personal. He is adept at constructing overarching plotlines with heroes and villains, their conflicts and motivations supported by flurries of carefully chosen adjectives, quotations and leaks from named and unnamed senior officials. He is the master shaper and retailer of Obama’s foreign-policy narratives, at a time when the killer wave of social media has washed away the sand castles of the traditional press. His ability to navigate and shape this new environment makes him a more effective and powerful extension of the president’s will than any number of policy advisers or diplomats or spies. His lack of conventional real-world experience of the kind that normally precedes responsibility for the fate of nations — like military or diplomatic service, or even a master’s degree in international relations, rather than creative writing — is still startling.
Part of what accounts for Rhodes’s influence is his “mind meld” with the president. Nearly everyone I spoke to about Rhodes used the phrase “mind meld” verbatim, some with casual assurance and others in the hushed tones that are usually reserved for special insights. He doesn’t think for the president, but he knows what the president is thinking, which is a source of tremendous power. One day, when Rhodes and I were sitting in his boiler-room office, he confessed, with a touch of bafflement, “I don’t know anymore where I begin and Obama ends.”
Standing in his front office before the State of the Union, Rhodes quickly does the political math on the breaking Iran story. “Now they’ll show scary pictures of people praying to the supreme leader,” he predicts, looking at the screen. Three beats more, and his brain has spun a story line to stanch the bleeding. He turns to Price. “We’re resolving this, because we have relationships,” he says.
Price turns to his computer and begins tapping away at the administration’s well-cultivated network of officials, talking heads, columnists and newspaper reporters, web jockeys and outside advocates who can tweet at critics and tweak their stories backed up by quotations from “senior White House officials” and “spokespeople.” I watch the message bounce from Rhodes’s brain to Price’s keyboard to the three big briefing podiums — the White House, the State Department and the Pentagon — and across the Twitterverse, where it springs to life in dozens of insta-stories, which over the next five hours don formal dress for mainstream outlets. It’s a tutorial in the making of a digital news microclimate — a storm that is easy to mistake these days for a fact of nature, but whose author is sitting next to me right now.
Rhodes logs into his computer. “It’s the middle of the [expletive] night in Iran,” he grumbles. Price looks up from his keyboard to provide a messaging update: “Considering that they have 10 of our guys in custody, we’re doing O.K.”
With three hours to go until the president’s address to Congress, Rhodes grabs a big Gatorade and starts combing through the text of the State of the Union address. I peek over his shoulder, to get a sense of the meta-narrative that will shape dozens of thumb-suckers in the days and weeks to follow. One sentence reads: “But as we focus on destroying ISIL, over-the-top claims that this is World War III just play into their hands.” He retypes a word, then changes it back, before continuing with his edit. “Masses of fighters on the back of pickup trucks, twisted souls plotting in apartments or garages — they pose an enormous danger to civilians; they have to be stopped. But they do not threaten our national existence.”
Watching Rhodes work, I remember that he is still, chiefly, a writer, who is using a new set of tools — along with the traditional arts of narrative and spin — to create stories of great consequence on the biggest page imaginable. The narratives he frames, the voices of senior officials, the columnists and reporters whose work he skillfully shapes and ventriloquizes, and even the president’s own speeches and talking points, are the only dots of color in a much larger vision about who Americans are and where we are going that Rhodes and the president have been formulating together over the past seven years. When I asked Jon Favreau, Obama’s lead speechwriter in the 2008 campaign, and a close friend of Rhodes’s, whether he or Rhodes or the president had ever thought of their individual speeches and bits of policy making as part of some larger restructuring of the American narrative, he replied, “We saw that as our entire job.”